Monday, November 20, 2017

Research: Vogue Magazine - October 2017 Issue

The October 2017 issue of Vogue is informative on fashion and lifestyle choices, particularly the most recent fashion trends and beauty tips. The cover is dominated by a singular photo of American actress, Rooney Mara, front and center with a nature background. Rooney Mara’s face covers the bottom part of the letter 'G' of the Vogue logo, while the rest of her figure takes up nearly the entire cover. Only slim spaces on the left, top, right, and bottom edges of the magazine are left uncovered by her figure. The cover has a natural setting of a small river surrounded by grass layered with short textual previews of the stories inside the magazine. The magazine utilizes solid, soothing colors – primarily white, pink, and green. As it has shifted its focus towards beauty advice for women, the magazine includes articles concerning all aspects of personal style and current trends, such as “Putting on a Show”, “Gloss Castle”, and “Into the Mild”. The articles appear in sections towards the middle and end of the magazine due to the frequent inserts of advertisements. Placed one after the other all throughout the magazine, various ads appear for high-end brands such as Gucci, Ralph Lauren, and COACH. The table of contents is spread out over multiple pages in between ads and contains the titles and brief summaries of each magazine article. Pertinent large photos appear in the corner of each table of contents page. For example, a model dressed in trendy clothing is in the left-hand corner for the table of contents page containing page numbers of articles for “Talking Fashion”. The brief articles also contain photos ranging in size. From miniature photos to large ones that take up entire pages, the number of photos average about 3 per article containing relevant products and events. The distribution number for Vogue in the Unites States is approximately 1,231,931. In February of 2015, Vogue won the "Magazine of the Year" award at the annual National Magazine Awards. Unfortunately, the magazine is frequently criticized for various tendencies, such as its prejudicial depictions of men and minorities.

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