Production Research: Seventeen Magazine Target Audience

Seventeen Magazine is a magazine targeted at young females aged 13-19 years old. Although the magazine is called "Seventeen", it is clear the magazine sets out to attract young teen females through covering social issues, beauty, fashion, celebrity entertainment, and a variety of other topics. This magazine is extremely versatile and contains advice for young women throughout each issue, along with strategic advertising that is prevalent throughout the magazine. The magazine is all about promoting self-confidence. The magazine is an integral media source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. The magazine is internationally distributed. There are varying issues the magazine distributes even to the Eastern hemisphere, including countries such as Malaysia and Japan. The marketing towards female teens with the large majority of its teens - over 3 million readers - being females between the ages of 12 and 21. Only over 200,000 of their readers are actually males, thus the marketing plan for Seventeen magazine is not aimed towards males. The price of the physical magazine has increased over the years, as its target audience has made enough money to afford more expensive magazines. They also offer an annual subscription-plan that is more appealing to audiences because of it makes the overall price of 12 magazines more less inexpensive than spending about $4 on every issue.