Production Research: Distribution of Rolling Stone Magazine

The total circulation of Rolling Stone Magazine is about 1,450,000. The magazine has nearly as many subscriptions, with about 1,380,000 subscribers in the fiscal year of 2015 mostly residing in the United States. The average subscription for the magazine is about $2 per issue. On November 9, 2012, the magazine published its first Spanish-language section on Latino music and culture, in the issue dated November 22. In September 2016, Advertising Age reported that Wenner is in the process of selling a 49% stake of the magazine to a company from Singapore called BandLab. The new investor will have no direct involvement in the editorial content of the magazine. In September 2017, Wenner Media announced that the remaining 51% of Rolling Stone magazine is up for sale.[30] In December 2017, Penske Media announced to buy the remaining stake from Wenner Media.