Production Research: Distribution of Seventeen Magazine

Seventeen Magazine is the largest teen monthly brand. Although the magazine distributes physical issues of their magazines monthly to a large consumer base of majority-young women in the United States. The magazine has built a large digital multi-media empire, which includes a Seventeen android app for phones. The magazine reaches more than 15 million readers in both print and online every single month.

Production Research: Distribution of Rolling Stone Magazine

The total circulation of Rolling Stone Magazine is about 1,450,000. The magazine has nearly as many subscriptions, with about 1,380,000 subscribers in the fiscal year of 2015 mostly residing in the United States. The average subscription for the magazine is about $2 per issue. On November 9, 2012, the magazine published its first Spanish-language section on Latino music and culture, in the issue dated November 22. In September 2016, Advertising Age reported that Wenner is in the process of selling a 49% stake of the magazine to a company from Singapore called BandLab. The new investor will have no direct involvement in the editorial content of the magazine. In September 2017, Wenner Media announced that the remaining 51% of Rolling Stone magazine is up for sale.[30] In December 2017, Penske Media announced to buy the remaining stake from Wenner Media.

Production Research: Distribution of InStyle Magazine

InStyle has a total magazine audience of almost 9 million readers, the majority from the United States. The magazine's total audience who utilizes its website is about 10 million. In regards to marketing opportunities for its partners, the magazine grants opportunities from red carpet to retail. InStyle offers a full calendar of programs, events and opportunities that will help your brand inspire and influence millions of highly-engaged women. Capabilities of this magazine when distributing to its audience include signature red carpet, celebrity, influences & consumer events, digital, video & social packages, native solutions, and custom 360-degree programs.

Revision: Table of Contents Page

I eliminated the blank space that was originally on my table of contents page through enlarging the text, and transforming the bottom photo into a dominant photo.

Planning: My Target Audience

The age of my audience will be those in the age of around 18-25ish: the age at which people have adequate responsibility to travel either on their own or with friends apart from the family. I plan to produce a travel magazine for my home state of Florida. Each issue of the magazine will focus on a different city or town in Florida. For this particular issue of the magazine, I plan to focus on the city of Sarasota. This will be convenient for me when taking photos for the issue because I reside in Sarasota. The cost of travel for me as the photographer will be minimal as I will be able to drive to major Sarasota destinations in mere minutes. I will work alone because I am more comfortable having full creative control for my own project. I plan to create a Florida travel magazine targeted towards a primarily millennial audience, or people in the 16-25 age range because these are the years in which teenagers and young adults are granted more independence and freedoms that allow them to travel on their own without supervision from other adults. I plan to make this magazine a must-read guide to Florida traveling for teenagers and young adults who have a sense of wanderlust. I will incorporate all aspects of traveling, including travel music, travel fashion, and travel locations.

Revisions: Article Pages

I edited the text and photo arrangements for my main article pages.

Production Research: Glamour Magazine Target Audience

The Glamour Magazine is aimed at millennials, focusing on topics such as fashion and celebrities. The magazine also has a strong digital platform that appeals more to the technology-driven generation. Millennials and Generation Z U.S. citizens are the main target audience for my magazine because I am focused on advocating travel among young adults in the state of Florida. Although the magazine could largely appeal to any millennial in the U.S. wanting to travel in Florida, the support base is focused on within the state traveling by road trip because that would be more convenient. Fashion, beauty, entertainment, and politics are all major components that makes Glamour a largely appealing magazine to a wide range of millennials which I could work into my magazine. This magazine largely aims at my target audience of young women. My travel magazine will largely appeal to the female demographic like Teen Vogue because as a young woman, I relate more to that demographic and would not be as effective trying to appeal to a male audience. Focusing on female young adults like Glamour is the perfect target audience for my magazine. I will incorporate politics, entertainment, travel news and currents events all into my magazine. It will not be one that just focuses on hot spots around the state and massive advertising like most travel magazines. The magazine's page advocating for advertisers claims "1 in 8 American women fill their lives with Glamour."

Production Research: Seventeen Magazine Target Audience

Seventeen Magazine is a magazine targeted at young females aged 13-19 years old. Although the magazine is called "Seventeen", it is clear the magazine sets out to attract young teen females through covering social issues, beauty, fashion, celebrity entertainment, and a variety of other topics. This magazine is extremely versatile and contains advice for young women throughout each issue, along with strategic advertising that is prevalent throughout the magazine. The magazine is all about promoting self-confidence. The magazine is an integral media source of information to manufacturers seeking guidance on how to satisfy consumer demand among teenagers. The magazine is internationally distributed. There are varying issues the magazine distributes even to the Eastern hemisphere, including countries such as Malaysia and Japan. The marketing towards female teens with the large majority of its teens - over 3 million readers - being females between the ages of 12 and 21. Only over 200,000 of their readers are actually males, thus the marketing plan for Seventeen magazine is not aimed towards males. The price of the physical magazine has increased over the years, as its target audience has made enough money to afford more expensive magazines. They also offer an annual subscription-plan that is more appealing to audiences because of it makes the overall price of 12 magazines more less inexpensive than spending about $4 on every issue.  

Production Research: Teen Vogue Magazine Target Audience

The Teen Vogue Magazine is aimed at millennials, focusing on topics such as fashion and celebrities. The magazine also has a strong digital platform that appeals more to the technology-driven generation. Millennials and Generation Z U.S. citizens are the main target audience for my magazine because I am focused on advocating travel among young adults in the state of Florida. Although the magazine could largely appeal to any millennial in the U.S. wanting to travel in Florida, the support base is focused on within the state traveling by road trip because that would be more convenient. Fashion, beauty, entertainment, and politics are all major components that makes Teen Vogue a largely appealing magazine to a wide range of millennials which I could work into my magazine. This magazine largely aims at my target audience of young women. My travel magazine will largely appeal to the female demographic like Teen Vogue because as a young woman, I relate more to that demographic and would not be as effective trying to appeal to a male audience. Focusing on female young adults like Teen Vogue is the perfect target audience for my magazine. I will incorporate politics, entertainment, travel news and currents events all into my magazine. It will not be one that just focuses on hot spots around the state and massive advertising like most travel magazines.

Reflection: Feedback and Revisions

After receiving 1-on-1 feedback from Mr. Elsbree regarding how to improve my midterm submission, he recommended I make 5 major revisions to my magazine excerpt.

1. Add page numbers that would include branding for the magazine to the pages of the article.
2. Separate the text of my article into several columns.
3. Justify the text of my article.
4. Move my photos so they do not interfere with the text of my article.
5. Utilize the empty spaces on my cover page and table of contents page by adding either text or photos.

These are all revisions that I will make to my magazine excerpt during the 3rd quarter before the "3rd Quarter Submission" is due. Additionally, I plan to update the content of my article to make sure it is as interesting as possible. I also plan to research which form of branding will be most efficient to include in my magazine.